Unidos Por Salud
Who We Are
The Unidos Por Salud Project is a program of the California Health Collaborative (CHC) and was created through funding support from the California Department of Public Health, Tobacco Control Program.
The program is tasked with reducing tobacco-related health disparities among the Hispanic/Latino population in a seven (7) county region in the Central Valley including Merced, Mariposa, Madera, Fresno, Tulare, Kings, and Kern.
- Flavored and Mentholated Tobacco Products: Support communities with the adoption and implementation of a public policy restricting the sale and distribution of mentholated cigarettes and flavored tobacco products within 1,000 feet of schools and other youth-sensitive areas.
- Smoke-Free Multi-Unit Housing: Support communities with the adoption and implementation of a public policy that would designate multi-unit housing, such as apartments or condos, as 100% smoke-free units.
- Youth Engagement: Engage and partner with Hispanic/Latino youth to empower them to become advocates and leaders in preventing the impact of tobacco in their communities.
The Hispanic/Latino Community
The tobacco industry has specifically targeted the Hispanic/Latino population by aggressively funding schools, political campaigns, and cultural events to gain acceptance in the community. They also heavily discount flavored tobacco products in Hispanic/Latino neighborhoods to hook new customers. Currently, 11.5%, or 1.1 million, Latino adults use tobacco in California and 13.5% of Latino youth use tobacco in the United States.
Funded by the California Department of Public Health, California Tobacco Control Program, Contract No. 17-10969