Created through funding from the California Department of Public Health – Tobacco Control Program, ReACT implements a tri-county tobacco control plan aimed at reducing and preventing tobacco use and decreasing exposure to secondhand smoke in the counties of Tulare, Kings, and Fresno.
Our Objectives
(1) Increasing youth and young adult participation in tobacco control efforts through authentic engagement in advocacy activities in the tri-county region
2) Assisting communities in the tricounty region through the adoption and implementation of public policies that:
a) restrict the sale and distribution of tobacco products, including electronic cigarettes, 1000 ft from schools and other youth sensitive areas,
b) eliminate the sale of all flavored and mentholated tobacco products or
c) eliminate the use of all tobacco products, including electronic cigarettes, in outdoor recreational areas, such as parks, skate parks, or trails
Funded by the California Department of Public Health,
California Tobacco Control Program, Contract No. 15-10228
The focus of the EQUITY program is to increase the availability of smoking cessation resources throughout six northern California counties: Butte, Glenn, Tehama, Shasta, Colusa, and Yuba.
One strategy is working with local healthcare clinics, behavioral health clinics and treatment facilities to ensure they have the training and resources to assist every smoking client to quit!
Quick Facts
In these counties, nearly 20 percent of residents 18 years old or older use tobacco products– one of the highest smoking rates in the state.
Smoking kills more people than HIV, illegal drugs, alcohol, motor vehicle injuries, suicides and murders combined
Smoking harms nearly every organ in the body and increases the risk of:
Coronary heart disease by two to four times.
Stroke by two to four times.
Lung cancer in men by 23 times
Lung cancer in women by 13 times.
Chronic obstructive lung diseases (chronic bronchitis and emphysema) by 12 to 13 times.
The Equity program is funded by the California Tobacco Control Program under grants no. 15-1022 and no. 17-10569
SCLC offers training and education through webinars, technical assistance, and social marketing targeting behavioral health agencies, providers, and the clients they serve throughout the state of California. Click here to find trainings, many offering continuing education credits!
The National Behavioral Health Network strengthens the capacity of health care professionals to develop and implement efforts focused on eliminating tobacco- and cancer-related disparities among people with mental illnesses and addictions. Click here to access clinician-focused webinars and resources.
CTI conducts free virtual trainings to support ongoing education in tobacco treatment, prevention and policy change. Multiple training opportunities are available to provide healthcare professionals with the knowledge and skills to successfully engage their patients/clients with proven strategies for lasting tobacco abstinence. Click here to access the webinars.
The Campuses Organized & United for Good Health, COUGH, cessation student advocates training is an online, self-paced training series of six webinars. This training series is for college students who are interested in learning more about how they can help improve tobacco cessation services on their campus and act as tobacco cessation advocates. Click here to begin.
The focus of the EQUITY program is to increase the availability of smoking cessation resources throughout six northern California counties: Butte, Glenn, Tehama, Shasta, Colusa, and Yuba.
One strategy is working with local healthcare clinics, behavioral health clinics and treatment facilities to ensure they have the training and resources to assist every smoking client to quit!
Quick Facts
In these counties, nearly 20 percent of residents 18 years old or older use tobacco products– one of the highest smoking rates in the state.
Smoking kills more people than HIV, illegal drugs, alcohol, motor vehicle injuries, suicides and murders combined
Smoking harms nearly every organ in the body and increases the risk of:
Coronary heart disease by two to four times.
Stroke by two to four times.
Lung cancer in men by 23 times
Lung cancer in women by 13 times.
Chronic obstructive lung diseases (chronic bronchitis and emphysema) by 12 to 13 times.
The Equity program is funded by the California Tobacco Control Program under grants no. 15-1022 and no. 17-10569
The focus of the EQUITY program is to increase the availability of smoking cessation resources throughout six northern California counties: Butte, Glenn, Tehama, Shasta, Colusa, and Yuba.
One strategy is working with local healthcare clinics, behavioral health clinics and treatment facilities to ensure they have the training and resources to assist every smoking client to quit!
Quick Facts
In these counties, nearly 20 percent of residents 18 years old or older use tobacco products– one of the highest smoking rates in the state.
Smoking kills more people than HIV, illegal drugs, alcohol, motor vehicle injuries, suicides and murders combined
Smoking harms nearly every organ in the body and increases the risk of:
Coronary heart disease by two to four times.
Stroke by two to four times.
Lung cancer in men by 23 times
Lung cancer in women by 13 times.
Chronic obstructive lung diseases (chronic bronchitis and emphysema) by 12 to 13 times.
The Equity program is funded by the California Tobacco Control Program under grants no. 15-1022 and no. 17-10569
Staff members are working with local healthcare providers, treatment providers, social service and Allied Health programs to address these alarming statistics.
The focus of the EQUITY program is to increase the availability of smoking cessation resources throughout six northern California counties: Butte, Glenn, Tehama, Shasta, Colusa, and Yuba.
One strategy is working with local healthcare clinics, behavioral health clinics and treatment facilities to ensure they have the training and resources to assist every smoking client to quit!
Quick Facts
In these counties, nearly 20 percent of residents 18 years old or older use tobacco products– one of the highest smoking rates in the state.
Smoking kills more people than HIV, illegal drugs, alcohol, motor vehicle injuries, suicides and murders combined
Smoking harms nearly every organ in the body and increases the risk of:
Coronary heart disease by two to four times.
Stroke by two to four times.
Lung cancer in men by 23 times
Lung cancer in women by 13 times.
Chronic obstructive lung diseases (chronic bronchitis and emphysema) by 12 to 13 times.
The Equity program is funded by the California Tobacco Control Program under grants no. 15-1022 and no. 17-10569
“The shape we give our communityin turn shapes us.“
Who We Are
The NorCal 4 Health project is a 5-year project in the North Coast region of California working to elevate health and prosperity for all through advancing health and equity in community planning documents and policies. With an emphasis on tobacco and secondhand smoke impacts in communities, the project offers education and technical assistance to jurisdictions in Del Norte, Humboldt, Lake and Mendocino counties. Additionally, NorCal 4 Health is the host of the annual Born to Breathe Youth Media Festival that educates and empowers youth to speak out against commercial tobacco.
