Si Se Puede

Tobacco Prevention


Si Se Puede

Si Se Puede – North Valley Region

Who We Are

Si Se Puede means “Yes You Can”. We are a tobacco prevention program located in Butte and Glenn County and are dedicated to educating and informing citizens, local elected officials, and law enforcement about the adverse health effects and dangers associated with mentholated and flavored tobacco products, as well as exposure to secondhand smoke. The Si Se Puede program advocates for policies that restrict the sale and promotion of mentholated cigarettes and flavored tobacco products, and for establishing smoke-free outdoor venues such as swap meets and farmer’s markets for communities in the North Valley Region.

Why It Matters

The Si Se Puede program serves Butte and Glenn County. In these areas, the Hispanic and Latino population is disproportionately affected by tobacco use. Latinos are the largest ethnic group in California, making them a key target for the tobacco industry’s marketing. To combat this, it is essential to engage local Latino community organizations and non-traditional partners in efforts to end the tobacco epidemic.

Our Goals


Building partnerships and engagement among Latino serving organizations in Butte and Glenn County and distributing community funds to them.

Tobacco Retail Licensing

Establish a comprehensive tobacco retail licensing program in Orland and Gridley, CA, including funding for enforcement of underage sales.

The Si Se Puede program is funded by the California Tobacco Control Program under grant no. 17-10569.