Who We Are
The Si Se Puede tobacco prevention program advocates for local policy adoption and social change that reduces tobacco-related health disparities in the Hispanic/Latino communities of Butte and Glenn Counties. Our approach is to educate and inform community members, local elected officials, and law enforcement about the adverse health effects associated with tobacco products. Our work includes advocating for policies that reduce the sale and promotion of tobacco products, such as the establishment of a local tobacco retail licensing (TRL) program.
Why It Matters
The Si Se Puede program serves Butte and Glenn County. In these areas, the Hispanic and Latino population is disproportionately affected by tobacco use. Latinos are the largest ethnic group in California, making them a key target for the tobacco industry’s marketing. To combat this, it is essential to engage local Latino community organizations and non-traditional partners in efforts to end the tobacco epidemic.
Our Goals
Partnerships
01
Local Tobacco Retail Licensing
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Our Accomplishments
With the help of Si Se Puede, the City of Gridley in Butte County passed a smokefree parks ordinance, including vaping and cannabis, effective 2022.
Cessation Resources
For more information and support on how to quit please visit Kick It California.
