Coalition

← Si Se Puede

Si Se Puede – North Valley Region

Who We Are

The Si Se Puede tobacco prevention program advocates for policy and social change that reduces tobacco-related health disparities in the Hispanic/Latino communities of Butte and Glenn Counties. Our approach is to educate and inform citizens, local elected officials, and law enforcement about the adverse health effects associated with mentholated and flavored tobacco products. Our work also includes advocating for policies that restrict the sale and promotion of tobacco products, such as the establishment of a tobacco retail licensing (TRL) program.

Why It Matters

The Si Se Puede program serves Butte and Glenn County. In these areas, the Hispanic and Latino population is disproportionately affected by tobacco use. Latinos are the largest ethnic group in California, making them a key target for the tobacco industry’s marketing. To combat this, it is essential to engage local Latino community organizations and non-traditional partners in efforts to end the tobacco epidemic.