Resources

Si Se Puede – North Valley Region

Who We Are

The Si Se Puede tobacco prevention program advocates for policy and social change that reduces tobacco-related health disparities in the Hispanic/Latino communities of Butte and Glenn Counties. Our approach is to educate and inform citizens, local elected officials, and law enforcement about the adverse health effects associated with mentholated and flavored tobacco products. Our work also includes advocating for policies that restrict the sale and promotion of tobacco products, such as the establishment of a tobacco retail licensing (TRL) program.

Why It Matters

The Si Se Puede program serves Butte and Glenn County. In these areas, the Hispanic and Latino population is disproportionately affected by tobacco use. Latinos are the largest ethnic group in California, making them a key target for the tobacco industry’s marketing. To combat this, it is essential to engage local Latino community organizations and non-traditional partners in efforts to end the tobacco epidemic.

Our Goals

Partnerships

Building partnerships and engagement among Latino serving organizations in Butte and Glenn County and distributing community funds to them.

Tobacco Retail Licensing

Establish a comprehensive tobacco retail licensing program in Orland and Gridley, CA, including funding for enforcement of underage sales.

Work With Us

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Our Accomplishments

With the help of Si Se Puede, the City of Gridley in Butte County passed a smokefree parks ordinance, including vaping and cannabis, effective 2022.

Cessation Resources

For more information and support on how to quit please visit Kick It California.

Learn More

The Si Se Puede program is funded by the California Tobacco Control Program under grant no. 17-10569.

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