Si Se Puede – North Valley Region
Who We Are
Si Se Puede means “Yes You Can”. We are a tobacco prevention program located in Butte and Glenn County and are dedicated to educating and informing citizens, local elected officials, and law enforcement about the adverse health effects and dangers associated with mentholated and flavored tobacco products, as well as exposure to secondhand smoke. The Si Se Puede program advocates for policies that restrict the sale and promotion of mentholated cigarettes and flavored tobacco products, and for establishing smoke-free outdoor venues such as swap meets and farmer’s markets for communities in the North Valley Region.
Why It Matters
The Si Se Puede program serves Butte and Glenn County. In these areas, the Hispanic and Latino population is disproportionately affected by tobacco use. Latinos are the largest ethnic group in California, making them a key target for the tobacco industry’s marketing. To combat this, it is essential to engage local Latino community organizations and non-traditional partners in efforts to end the tobacco epidemic.
Our Goals
Partnerships
Building partnerships and engagement among Latino serving organizations in Butte and Glenn County and distributing community funds to them.
Tobacco Retail Licensing
Establish a comprehensive tobacco retail licensing program in Orland and Gridley, CA, including funding for enforcement of underage sales.
The Si Se Puede program is funded by the California Tobacco Control Program under grant no. 17-10569.
Resources
- SiSePuede-Gridley CA Infograpic
- SiSePuede-Gridley CA Infographic (Spanish)
- SiSePuede-Orland CA Infographic
- SiSePuede-Orland CA Infographic (Spanish)
- SiSePuede-Corning CA Infographic
- SiSePuede-Corning CA Infographic (Spanish)
- (1) FDA: Menthol and Other Flavors in Tobacco Products
- (2) CDPH: The Truth About Flavored Tobacco
- Flavors Hook Kids
- Tobacco Free CA
- Tobacco Free CA: The Story of Inequity – Hispanic/Latino