The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
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OUR MISSION

The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


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OUR SERVICES

The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

  • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
  • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
  • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
  • Develop and tailor educational materials and resources.
  • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
  • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
  • Outreach to elected officials and policymakers on tobacco control issues and strategies.

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Contact Us

Evi Hernandez Senior Director of Program Services

Rosendo Iniguez Program Director Regions: Central Vallet & Bay Area

Luz J. Garcia, MPH Regional Coordinator Regions: North Valley & Gold Country

Kimberly Sanchez Regional Coordinator Regions: Tri-County South

Dr. Lourdes Baezconde-Garbanati Principal Investigator

Yaneth Rodriguez, MPH Regional Coordinator/Evaluator Regions: Tri-County, Los Angeles & South Coast