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The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

Teamwork

OUR MISSION

The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


OUR SERVICES

With its eight regional partners, LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

  • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
  • Develop and disseminate this Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
  • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
  • Reach out to elected officials on tobacco control issues affecting Latinos.
  • Develop and tailor educational materials and resources.
  • Foster collaboration and effective communication among HL regional projects in California.
  • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
  • Develop a policy platform to facilitate the adoption and implementation of tobacco control strategies.
  • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
  • Build the capacity of Latino tobacco control advocates to accelerate the adoption, implantation of policy and system change campaigns.
  • Outreach to elected officials and policymakers on tobacco control issues and strategies.
  • Develop and tailor educational materials and resources.

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CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.

Resources

Program Release


The Latino Coordinating Center (LCC) is excited to share that Vallarta Supermarkets has decided to stop of the sale of tobacco products in 34 of their 53 stores statewide including all stores in the Central Valley. This decision makes Vallarta Supermarkets the first and largest grocer in California to remove tobacco products from its shelves. Most importantly, Vallarta Supermarket’s trailblazing move reduces the availability and accessibility of tobacco products that may reduce the initiation of tobacco use among Latino youth. It may also encourage Latino adults who currently use tobacco to begin their journey towards quitting.  The LCC commends Vallarta Supermarkets for taking a step towards influencing better health in the communities they serve.

Please see the press release for the LCC’s full statement on Vallarta Supermarket’s decision

Vallarta Supermarkets Press Release

LCC Educational Materials





LCC SPANISH Material





LCC SOCIAL MEDIA CONTENT

LCC ARCHIVED VIDEOS