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The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.



The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

  • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
  • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
  • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
  • Develop and tailor educational materials and resources.
  • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
  • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
  • Outreach to elected officials and policymakers on tobacco control issues and strategies.

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Policy Platform


The Latino Coordinating Center (LCC) is excited to announce the release of its Policy Platform which is intended to help advocates, policymakers, and other stakeholders advance the tobacco control priorities that will have the greatest positive impact in the Latino community. The Policy Platform focuses on reducing the burden of tobacco use and exposure among Latinos, taking into consideration the diversity within the community and centering its recommendations around health equity. The Policy Platform identifies four priorities considered most conducive to reducing tobacco use in this population and special considerations that need to be addressed to ensure that changes are equitable, inclusive of the Latino voice, and help to build capacity in the community.