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The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.



The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

  • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
  • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
  • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
  • Develop and tailor educational materials and resources.
  • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
  • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
  • Outreach to elected officials and policymakers on tobacco control issues and strategies.

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Contact Us

Evi Hernandez Project Director

Rosendo Iñiguez Program Manager Regions: Central Vallet & Bay Area

Luz J. Garcia, MPH Regional Coordinator Regions: North Valley & Gold Country

Kimberly Sanchez Regional Coordinator Regions: Tri-County South

Dr. Lourdes Baezconde-Garbanati Principal Investigator

Yaneth Rodriguez, MPH Regional Coordinator/Evaluator Regions: Tri-County, Los Angeles & South Coast