North State Equity

Who We Are

The focus of the EQUITY program is to increase the availability of smoking cessation resources throughout six northern California counties: Butte, Glenn, Tehama, Shasta, Colusa, and Yuba.

One strategy is working with local healthcare clinics, behavioral health clinics and treatment facilities to ensure they have the training and resources to assist every smoking client to quit!

Quick Facts

  • In these counties, nearly 20 percent of residents 18 years old or older use tobacco products– one of the highest smoking rates in the state.
  • Smoking kills more people than HIV, illegal drugs, alcohol, motor vehicle injuries, suicides and murders combined
  • Smoking harms nearly every organ in the body and increases the risk of:
    • Coronary heart disease by two to four times.
    • Stroke by two to four times.
    • Lung cancer in men by 23 times
    • Lung cancer in women by 13 times.
    • Chronic obstructive lung diseases (chronic bronchitis and emphysema) by 12 to 13 times.
The Equity program is funded by the California Tobacco Control Program under grants no. 15-1022 and no. 17-10569

Contact Us

Staff members are working with local healthcare providers, treatment providers, social service and Allied Health programs to address these alarming statistics.

Bruce Baldwin Tobacco Treatment Coordinator

DeAnne Blankenship Project Director