The focus of the EQUITY program is to increase the availability of smoking cessation resources throughout six northern California counties: Butte, Glenn, Tehama, Shasta, Colusa, and Yuba.
One strategy is working with local healthcare clinics, behavioral health clinics and treatment facilities to ensure they have the training and resources to assist every smoking client to quit!
Quick Facts
In these counties, nearly 20 percent of residents 18 years old or older use tobacco products– one of the highest smoking rates in the state.
Smoking kills more people than HIV, illegal drugs, alcohol, motor vehicle injuries, suicides and murders combined
Smoking harms nearly every organ in the body and increases the risk of:
Coronary heart disease by two to four times.
Stroke by two to four times.
Lung cancer in men by 23 times
Lung cancer in women by 13 times.
Chronic obstructive lung diseases (chronic bronchitis and emphysema) by 12 to 13 times.
The Equity program is funded by the California Tobacco Control Program under grants no. 15-1022 and no. 17-10569
Staff members are working with local healthcare providers, treatment providers, social service and Allied Health programs to address these alarming statistics.
The focus of the EQUITY program is to increase the availability of smoking cessation resources throughout six northern California counties: Butte, Glenn, Tehama, Shasta, Colusa, and Yuba.
One strategy is working with local healthcare clinics, behavioral health clinics and treatment facilities to ensure they have the training and resources to assist every smoking client to quit!
Quick Facts
In these counties, nearly 20 percent of residents 18 years old or older use tobacco products– one of the highest smoking rates in the state.
Smoking kills more people than HIV, illegal drugs, alcohol, motor vehicle injuries, suicides and murders combined
Smoking harms nearly every organ in the body and increases the risk of:
Coronary heart disease by two to four times.
Stroke by two to four times.
Lung cancer in men by 23 times
Lung cancer in women by 13 times.
Chronic obstructive lung diseases (chronic bronchitis and emphysema) by 12 to 13 times.
The Equity program is funded by the California Tobacco Control Program under grants no. 15-1022 and no. 17-10569
“The shape we give our communityin turn shapes us.“
Who We Are
The NorCal 4 Health project is a 5-year project in the North Coast region of California working to elevate health and prosperity for all through advancing health and equity in community planning documents and policies. With an emphasis on tobacco and secondhand smoke impacts in communities, the project offers education and technical assistance to jurisdictions in Del Norte, Humboldt, Lake and Mendocino counties. Additionally, NorCal 4 Health is the host of the annual Born to Breathe Youth Media Festival that educates and empowers youth to speak out against commercial tobacco.
“The shape we give our communityin turn shapes us.“
Who We Are
The NorCal 4 Health project is a 5-year project in the North Coast region of California working to elevate health and prosperity for all through advancing health and equity in community planning documents and policies. With an emphasis on tobacco and secondhand smoke impacts in communities, the project offers education and technical assistance to jurisdictions in Del Norte, Humboldt, Lake and Mendocino counties. Additionally, NorCal 4 Health is the host of the annual Born to Breathe Youth Media Festival that educates and empowers youth to speak out against commercial tobacco.
“The shape we give our communityin turn shapes us.“
Who We Are
The NorCal 4 Health project is a 5-year project in the North Coast region of California working to elevate health and prosperity for all through advancing health and equity in community planning documents and policies. With an emphasis on tobacco and secondhand smoke impacts in communities, the project offers education and technical assistance to jurisdictions in Del Norte, Humboldt, Lake and Mendocino counties. Additionally, NorCal 4 Health is the host of the annual Born to Breathe Youth Media Festival that educates and empowers youth to speak out against commercial tobacco.
California Health Collaborative’s Multipurpose Senior Services Program (MSSP) provides care coordination, case management, and advocacy services to older adults on Medi-Cal whose physical or cognitive limitations put them at risk of nursing home placement. MSSP care managers are registered nurses and social workers who assist participants with accessing the services they need to remain living safely in their homes. CHC’s MSSP is part of a statewide system funded through a Medicaid (Medi-Cal) waiver to delay or prevent nursing home placement for frail older adults by coordinating services in the home at a lower cost than a nursing home stay. MSSP’s funding and oversight is provided through the California Department of Aging.
MSSP is an important resource.
Often older adults need substantial care to remain living at home safely and may not know what services are available or how to obtain them. MSSP’s interdisciplinary team of a nurse and social worker provide each participant with health and psychosocial assessments in the home and an individualized plan of care. MSSP care managers work with individuals and their families and caregivers each month to assess needs, access existing resources, and to purchase supplementary services when essential. Care managers also provide valuable guidance and support for participants, family members, and caregivers as needed and work in coordination with other programs and services to address challenges.
California Health Collaborative’s MSSP also provides resources and information to individuals who are not interested in or qualified for MSSP and serves as part of four local Adult and Aging Resource Connections’ extended partnerships and advisory committees as part of a no-wrong door philosophy.
There is no cost to eligible participants and participants may change their mind at any time without impacting services provided through other non-duplicative programs.
Featured Services
Empower participant and family decision-making capabilities
Assess caregiving, healthcare, home safety, and equipment needs
Link to needed resources such as meals, housekeeping, safety equipment, and transportation
Refer for and monitor adequacy of in-home help
Provide advocacy, education, support, and guidance
Act as a liaison to families at a distance
Services will only be provided to individuals who are currently enrolled in MSSP.
Eligibility Criteria
Age 65 or better
Has Medi-Cal with an eligible aid code
Benefits from assistance for safety with 3 or more daily living tasks
Lives within El Dorado, Placer, Sacramento, Sutter, Yolo, or Yuba County
