The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
mission icon

OUR MISSION

The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


services icon

OUR SERVICES

The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

  • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
  • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
  • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
  • Develop and tailor educational materials and resources.
  • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
  • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
  • Outreach to elected officials and policymakers on tobacco control issues and strategies.

JOIN OUR NEWSLETTER

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Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events. 




Contact Us

Evi Hernandez Senior Director of Program Services

Rosendo Iniguez Program Director Regions: Central Vallet & Bay Area

Luz J. Garcia, MPH Regional Coordinator Regions: North Valley & Gold Country

Kimberly Sanchez Regional Coordinator Regions: Tri-County South

Dr. Lourdes Baezconde-Garbanati Principal Investigator

Yaneth Rodriguez, MPH Regional Coordinator/Evaluator Regions: Tri-County, Los Angeles & South Coast





    The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

    CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
    mission icon

    OUR MISSION

    The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


    services icon

    OUR SERVICES

    The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

    • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
    • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
    • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
    • Develop and tailor educational materials and resources.
    • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
    • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
    • Outreach to elected officials and policymakers on tobacco control issues and strategies.

    JOIN OUR NEWSLETTER

    woman on laptop

    Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events. 




    Resources

    Program Release


    The Latino Coordinating Center (LCC) is excited to share that Vallarta Supermarkets has decided to stop of the sale of tobacco products in 34 of their 53 stores statewide including all stores in the Central Valley. This decision makes Vallarta Supermarkets the first and largest grocer in California to remove tobacco products from its shelves. Most importantly, Vallarta Supermarket’s trailblazing move reduces the availability and accessibility of tobacco products that may reduce the initiation of tobacco use among Latino youth. It may also encourage Latino adults who currently use tobacco to begin their journey towards quitting.  The LCC commends Vallarta Supermarkets for taking a step towards influencing better health in the communities they serve.

    Please see the press release for the LCC’s full statement on Vallarta Supermarket’s decision

    Vallarta Supermarkets Press Release

    LCC Educational Materials





    LCC SPANISH Material





    LCC SOCIAL MEDIA CONTENT

    LCC ARCHIVED VIDEOS


    The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

    CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
    mission icon

    OUR MISSION

    The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


    services icon

    OUR SERVICES

    The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

    • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
    • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
    • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
    • Develop and tailor educational materials and resources.
    • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
    • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
    • Outreach to elected officials and policymakers on tobacco control issues and strategies.

    JOIN OUR NEWSLETTER

    woman on laptop

    Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events. 




    Events

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    The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

    CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
    mission icon

    OUR MISSION

    The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


    services icon

    OUR SERVICES

    The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

    • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
    • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
    • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
    • Develop and tailor educational materials and resources.
    • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
    • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
    • Outreach to elected officials and policymakers on tobacco control issues and strategies.

    JOIN OUR NEWSLETTER

    woman on laptop

    Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events. 




    Leadership Development Program

    Leadership Development Program


    The Latino Coordinating Center continuously recruits individuals throughout California to participate in the Latinx Empowerment to Advocate for Policies (LEAP) Program. This 4-day online training provides skill-building in leadership, communication, and advocacy to assist local Latinx leaders to successfully advocate for tobacco-free policies in their communities.

    For more information, please email hlcc@healthcollaborative.org

    Stay tuned for upcoming training dates.


    The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

    CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
    mission icon

    OUR MISSION

    The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


    services icon

    OUR SERVICES

    The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

    • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
    • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
    • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
    • Develop and tailor educational materials and resources.
    • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
    • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
    • Outreach to elected officials and policymakers on tobacco control issues and strategies.

    JOIN OUR NEWSLETTER

    woman on laptop

    Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events. 




    Policy Platform

    POLICY PLATFORM


    The Latino Coordinating Center (LCC) is excited to announce the release of its Policy Platform which is intended to help advocates, policymakers, and other stakeholders advance the tobacco control priorities that will have the greatest positive impact in the Latino community. The Policy Platform focuses on reducing the burden of tobacco use and exposure among Latinos, taking into consideration the diversity within the community and centering its recommendations around health equity. The Policy Platform identifies four priorities considered most conducive to reducing tobacco use in this population and special considerations that need to be addressed to ensure that changes are equitable, inclusive of the Latino voice, and help to build capacity in the community.

    Latino Coordinating Center for a Tobacco-Free California (LCC)

    Tobacco Prevention

    Latino Coordinating Center for a Tobacco-Free California (LCC)


    The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

    CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
    mission icon

    OUR MISSION

    The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.


    services icon

    OUR SERVICES

    The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

    • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
    • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
    • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
    • Develop and tailor educational materials and resources.
    • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
    • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
    • Outreach to elected officials and policymakers on tobacco control issues and strategies.

    JOIN OUR NEWSLETTER

    woman on laptop

    Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events.