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← Leadership in Equity Action and Development (LEAD)

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Leadership in Equity Action and Development (LEAD)

Who We Are

LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.

Our GOALS

1) Developing Upstream Approaches to Tobacco Control – By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.

2) Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.

3) Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.

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Contact

← Leadership in Equity Action and Development (LEAD)

LEAD logo

Leadership in Equity Action and Development (LEAD)

Who We Are

LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.

Our GOALS

1) Developing Upstream Approaches to Tobacco Control – By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.

2) Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.

3) Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.

Contact

Marissa Maxey Project Director – LEAD




    Resources

    ← Leadership in Equity Action and Development (LEAD)

    LEAD logo

    Leadership in Equity Action and Development (LEAD)

    Who We Are

    LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.

    Our GOALS

    1) Developing Upstream Approaches to Tobacco Control – By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.

    2) Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.

    3) Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.

    Resources

    Events

    ← Leadership in Equity Action and Development (LEAD)

    LEAD logo

    Leadership in Equity Action and Development (LEAD)

    Who We Are

    LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.

    Our GOALS

    1) Developing Upstream Approaches to Tobacco Control – By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.

    2) Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.

    3) Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.

    Events

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    Leadership in Equity Action and Development (LEAD)

    Tobacco Prevention

    Leadership in Equity Action and Development (LEAD)

    LEAD logo

    Leadership in Equity Action and Development (LEAD)

    Who We Are

    LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.

    Our GOALS

    1) Developing Upstream Approaches to Tobacco Control – By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.

    2) Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.

    3) Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.

    Contact Us

    ← Latino Coordinating Center for a Tobacco-Free California (LCC)

    The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.

    CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
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    OUR MISSION

    The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.

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    OUR SERVICES

    The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:

    • Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
    • Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
    • Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
    • Develop and tailor educational materials and resources.
    • Leverage resources and support systems to create statewide momentum on tobacco control efforts.
    • Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
    • Outreach to elected officials and policymakers on tobacco control issues and strategies.

    JOIN OUR NEWSLETTER

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    Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events. 

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    Contact Us

    Evi Hernandez Senior Director of Program Services

    Rosendo Iniguez Program Director Regions: Central Vallet & Bay Area

    Luz J. Garcia, MPH Regional Coordinator Regions: North Valley & Gold Country

    Kimberly Sanchez Regional Coordinator Regions: Tri-County South

    Dr. Lourdes Baezconde-Garbanati Principal Investigator

    Yaneth Rodriguez, MPH Regional Coordinator/Evaluator Regions: Tri-County, Los Angeles & South Coast




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