The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.
CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
OUR MISSION
The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.
OUR SERVICES
The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:
- Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
- Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
- Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
- Develop and tailor educational materials and resources.
- Leverage resources and support systems to create statewide momentum on tobacco control efforts.
- Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
- Outreach to elected officials and policymakers on tobacco control issues and strategies.
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Resources
Program Release
The Latino Coordinating Center (LCC) is excited to share that Vallarta Supermarkets has decided to stop of the sale of tobacco products in 34 of their 53 stores statewide including all stores in the Central Valley. This decision makes Vallarta Supermarkets the first and largest grocer in California to remove tobacco products from its shelves. Most importantly, Vallarta Supermarket’s trailblazing move reduces the availability and accessibility of tobacco products that may reduce the initiation of tobacco use among Latino youth. It may also encourage Latino adults who currently use tobacco to begin their journey towards quitting. The LCC commends Vallarta Supermarkets for taking a step towards influencing better health in the communities they serve.
Please see the press release for the LCC’s full statement on Vallarta Supermarket’s decision
Vallarta Supermarkets Press Release
LCC Educational Materials
LCC SPANISH Material
LCC SOCIAL MEDIA CONTENT
