Leadership in Equity Action and Development (LEAD)
Who We Are
LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.
Our GOALS
1)DevelopingUpstream Approaches to TobaccoControl– By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.
2)Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.
3)Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.
Leadership in Equity Action and Development (LEAD)
Who We Are
LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.
Our GOALS
1)DevelopingUpstream Approaches to TobaccoControl– By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.
2)Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.
3)Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.
Leadership in Equity Action and Development (LEAD)
Who We Are
LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.
Our GOALS
1)DevelopingUpstream Approaches to TobaccoControl– By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.
2)Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.
3)Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.
Leadership in Equity Action and Development (LEAD)
Tobacco Prevention
Leadership in Equity Action and Development (LEAD)
Leadership in Equity Action and Development (LEAD)
Who We Are
LEAD stands for Leadership in Equity Action and Development. The goal of the LEAD Program is to promote and protect a tobacco-free lifestyle for all Butte and Yuba County residents. We believe passionately in advocating for health equity and environmental justice for low-income people, and in communities of color.
Our GOALS
1)DevelopingUpstream Approaches to TobaccoControl– By including tobacco control in general plans and other municipal codes, we protect communities from exposure to tobacco products and help to prevent poor health later in life. We believe limiting exposure to tobacco is an environmental justice issue.
2)Growing Community Advocates – We support and empower youth and young adults to become advocates for the health of their community and fight back against the tobacco industry’s intentional targeting of certain communities.
3)Resisting Targeted Price Promotions – The tobacco industry spends billions of dollars annually on targeted advertising. Low-priced products and coupons contribute to high smoking rates among people of color and low-income communities and make it easier for youth to become addicted.
The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.
CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
OUR MISSION
The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.
OUR SERVICES
The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:
Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
Develop and tailor educational materials and resources.
Leverage resources and support systems to create statewide momentum on tobacco control efforts.
Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
Outreach to elected officials and policymakers on tobacco control issues and strategies.
JOIN OUR NEWSLETTER
Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events.
The Latino Coordinating Center for a Tobacco-Free California (LCC) is a program of the California Health Collaborative (CHC) in partnership with the University of Southern California (USC), funded by the California Department of Public Health- California Tobacco Control Program.
CALIFORNIA DEPARTMENT OF PUBLIC HEALTH. FUNDED UNDER CONTRACT #17-10593.
OUR MISSION
The mission of the LCC is to improve the overall health of Latinos in California by reducing tobacco-related disparities through the adoption and implementation of policies and system changes via statewide collaboration and community empowerment.
OUR SERVICES
The LCC provides tailored assistance to help programs engage the Latino community in tobacco control efforts, including the following services:
Foster collaboration and effective communication among regional tobacco control projects focusing on Latinos.
Develop and disseminate a Policy Platform to facilitate the adoption and implementation of tobacco control strategies for Latino communities.
Build the capacity of Latino tobacco control advocates to accelerate the adoption and implementation of policy and system change campaigns.
Develop and tailor educational materials and resources.
Leverage resources and support systems to create statewide momentum on tobacco control efforts.
Coordinate a Latino statewide advisory committee to provide guidance and support on the planning and implementation of tobacco control strategies.
Outreach to elected officials and policymakers on tobacco control issues and strategies.
JOIN OUR NEWSLETTER
Sign up for our bi-monthly newsletter to receive the latest updates on tobacco control initiatives for the Latino community in California. Get information on new resources, partner news, and announcements about upcoming webinars and events.
The Latino Coordinating Center (LCC) is excited to share that Vallarta Supermarkets has decided to stop of the sale of tobacco products in 34 of their 53 stores statewide including all stores in the Central Valley. This decision makes Vallarta Supermarkets the first and largest grocer in California to remove tobacco products from its shelves. Most importantly, Vallarta Supermarket’s trailblazing move reduces the availability and accessibility of tobacco products that may reduce the initiation of tobacco use among Latino youth. It may also encourage Latino adults who currently use tobacco to begin their journey towards quitting. The LCC commends Vallarta Supermarkets for taking a step towards influencing better health in the communities they serve.
Please see the press release for the LCC’s full statement on Vallarta Supermarket’s decision
